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Article: Mainie: An Official Provider to the Australian Pavilion at Expo 2020 Dubai

aboriginal art, australian fashion, expo 2020 dubai
aboriginal art

Mainie: An Official Provider to the Australian Pavilion at Expo 2020 Dubai

Mainie is heading to Dubai

After a whirlwind six years establishing Mainie as a distinctively Australian fashion brand, our Cairns-based start-up is writing a new chapter this week when we wave goodbye to our first shipment of beautiful Aboriginal designed fashions bound for World Expo Dubai 2020.

The dedicated team at Mainie is over the moon to know that our stunning silk, wool, cashmere and Modal fashion garments will be showcased in the Australian Pavilion at the world’s biggest trade gathering, now rescheduled to go ahead in October and run through to March next year.

The expo is expecting up to 25 million visitors from around the world. The Mainie team and our partners have undertaken extensive planning to ensure that Mainie is ready to fly the flag at the expo event with a range of inspirational and covetable garments and accessories.

There is no doubt it has been tough over the past year, but here at Mainie HQ, we are lucky to have had this wonderful opportunity simmering away, and it is surreal to finally arrive at this point of dispatching our first stock order and feeling a sense that something really big and amazing is about to happen.

To showcase our products to the world at such an important global event is a dream come true and we have done the hard work, pulled out the stops and basically made sure no stone has been unturned in making it happen.

aboriginal art, australian fashion, ethical brand

Mainie founders Denis Keeffe and Charmaine Saunders. 

About Mainie...

A proliferation of colour from aquamarine through to sun-drenched desert hues breathe life into Mainie's stunning collection of wearable art pieces that tell Dreamtime stories of Australia’s unbroken 60,000-year-old Indigenous cultural heritage. 

Launched in Cairns in 2015 by Gunggari Aboriginal woman, Charmaine Saunders and her husband Denis Keeffe, the Mainie brand embraces the luxury of the finest silk, Woolmark Australian Merino wool, pure cashmere and vegan-friendly Modal in a range of garments and accessories that are truly special, made to the highest quality standard and are accompanied by an authentic Aboriginal artwork provenance. 

In line with the Indigenous Art Code, all artwork has been ethically acquired in a fair-trade agreement that ensures royalties are returned to the Aboriginal artist. 

Every Mainie gives back to the Aboriginal woman artist who created the original design, to elevate and empower her, her family and her community.

Mainie is a Supply Nation verified Indigenous owned business and an Indigenous Art Code approved dealer member.

Mainie is the exclusive official provider of Indigenous fashion and apparel to the Australian Pavilion at Expo 2020 Dubai, now rescheduled to run from 1 October 2021 to 31 March 2022.

The Dubai expo is anticipated to be the leading global recovery event in the wake of the COVID-19 pandemic.

Learn more about Mainie at:


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