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Article: Mainie: Where Fashion Meets Responsibility – Our Commitment to Culture, People and Planet

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Mainie Australia
Artisan Crafted

Mainie: Where Fashion Meets Responsibility – Our Commitment to Culture, People and Planet

At Mainie, we know that fashion comes with a cost - and too often, that cost is borne by our environment and the people who make our clothes. Every year, millions of tonnes of textiles are dumped into landfill, while microplastics and synthetic waste seep into waterways and fragile ecosystems.

That is not the future we want to be part of.

From the very beginning, Mainie was founded on a promise: to create fashion that is not only luxurious and beautiful, but also ethical, sustainable and culturally meaningful.

Mainie Australia

Environmentally Responsible Materials

We work exclusively with natural, biodegradable fibres - pure silk, fine Australian Merino wool and plant-based Modal. These premium textiles are renewable, durable and environmentally gentle.

Mainie fashion products are made by audited, reputable manufacturers who uphold the highest standards of workplace safety, fair labour practices and environmental protection. We refuse to cut corners. Every garment reflects our values of integrity, accountability and excellence.

Mainie Australia, Handmade Scarve

Made to Last, Not to Waste

Mainie is not a fast-fashion brand. Our designs are handcrafted in small quantities, ensuring minimal material wastage. Each piece is made to endure - timeless, versatile and not bound by passing fads. A Mainie will never go out of style.

We also apply our sustainability principles to the details: our labels, tags and packaging are carefully sourced from recycled and biodegradable materials.

Mainie Australia, Authentic Aboriginal Art

Culturally Grounded and Ethically Produced

As a proudly First Nations–owned and operated business, Mainie is built on a binding guarantee to support Aboriginal women artists to earn an independent income and to safeguard their unique cultural heritage for future generations.

Every artwork featured in the Mainie collection is ethically licensed and reproduced under the standards of the Indigenous Art Code. Royalties are paid directly to the artists and their families, ensuring that the benefits flow where they matter most.

Mainie Australia

Our Vision

Mainie represents a different kind of fashion. Fashion that respects the planet. Fashion that empowers women. Fashion that celebrates the world’s oldest living culture.

When you choose Mainie, you’re not just wearing a beautiful scarf or garment - you are carrying a story of sustainability, integrity and cultural pride.

Learn more about our commitment to ethical and sustainable fashion at www.mainie.com.au.

Mainie Australia

Founded in 2012 by Gunggari Aboriginal woman Charmaine (Mainie) Saunders, Mainie Australia is a Supply Nation Certified Indigenous Owned Business and a Member of the Indigenous Art Code.

Written by Charmaine Saunders

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How to Care for Pure Silk and Wool Scarves
Australian Merino

Luxury That Lasts: How to Care for Pure Silk and Wool Scarves

At Mainie, we believe that true luxury is timeless. Our collections of artisan crafted, pure silk and fine Australian Merino wool scarves are created to be treasured and worn for years, even decade...

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Customer Reviews

Mainie is a brand I proudly wear for so many reasons. I love that each scarf has a story and that I know with each piece funds go back to the woman that designed it. I adore the vibrancy of the colours and the high quality, I have had my scarves for many years now and they are so versatile from wearing them to do presentations or going out for lunch. I stand for empowering women and standing proud in your individuality and Mainie embodies this in every way.

Lesley Clarke

Our Mainie scarves have become an essential wardrobe component both at home and when travelling. They serve to elevate any outfit whilst also celebrating Australian First Nations culture with dignity and sophistication. The silk product is beautiful to wear and the merino wool is unbelievable soft and so warm. Lightweight, easy to pack and always commented on.

Tanya, Emily and Elizabeth

I love the Mainie Scarves, for myself and as the perfect gift. They are investment pieces that will be part of your wardrobe for life. I love travel and one or two scarves are always included in my luggage. They are perfect on the plane and for dressing up outfits. I take a Merino scarf for cooler climates and silk ones everywhere else. However, the very best part is the ethical basis of the brand. I know I support a woman artist from a First Nations community when I purchase something from Mainie. They look good and do good at the same time.

Jo Pyne

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OUR PLEDGE

Preserving our natural environment for a healthier planet

Introducing Australian Cultural Heritage to the World

Founded by Gunggari Aboriginal woman Charmaine Saunders in 2012, Mainie is a Supply Nation certified Indigenous Australian-owned company and an Indigenous Art Code approved dealer member. We recognise the traditional custodians of the land on which we live and work, and we pay our respects to Elders past, present and emerging.

We acknowledge the sorrow of the Stolen Generations and the impacts of colonisation on Aboriginal and Torres Strait Islander peoples. We respect the resilience, strength and pride of Australia’s First Nations people and their communities. Mainie is committed to supporting Aboriginal women artists to earn an independent income from their own work and to keep alive their traditional cultural heritage for future generations.