Blog
Mainie Wool - A Uniquely Australian Fashion Story
Authentic Aboriginal Designs from Mainie's Woolmark Australian Merino Wool Collection In 2015, Mainie launched our maiden collection of pure silk scarves, wraps and tops that featured authentic Abo...
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Mainie: An Official Provider to the Australian Pavilion at Expo 2020 Dubai
Mainie is heading to Dubai After a whirlwind six years establishing Mainie as a distinctively Australian fashion brand, our Cairns-based start-up is writing a new chapter this week when we wave goo...
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MAINIE AUSTRALIA - BRAND BIO
Launched in 2015, Mainie Australia is a unique melding of authentic Aboriginal art and luxurious fashion. Our all-seasons collection comprises beautifully handmade silk scarves, silk kaftan tops an...
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Our Story: Small Business Survival and COVID-19
Mainie founders, Denis Keeffe and Charmaine Saunders At the beginning of 2020, our Cairns-based, Australian Aboriginal fashion venture, Mainie, was proving that a small family owned business in reg...
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Small Business Lessons - Scaling Up for Export
Denis Keeffe, Executive Director, Mainie Australia Mainie Australia is a North Queensland based, Aboriginal owned company that specialises in the production, marketing, and distribution of high-end...
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Founded by Gunggari Aboriginal woman Charmaine Saunders in 2012, Mainie is a Supply Nation certified Indigenous Australian-owned company and an Indigenous Art Code approved dealer member. We recognise the traditional custodians of the land on which we live and work, and we pay our respects to Elders past, present and emerging.
We acknowledge the sorrow of the Stolen Generations and the impacts of colonisation on Aboriginal and Torres Strait Islander peoples. We respect the resilience, strength and pride of Australia’s First Nations people and their communities. Mainie is committed to supporting Aboriginal women artists to earn an independent income from their own work and to keep alive their traditional cultural heritage for future generations.