Blog
A Heartfelt Thank You from Mainie Australia
To our friends, customers and supporters, we thank you for choosing Mainie and for believing in our mission. May the new year bring you happiness, prosperity and fulfillment. From our family to you...
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Indigenous Arts and Cultural Tourism: Vital Pillars of the Australian Economy
Indigenous-owned companies like Mainie Australia combine authentic Aboriginal designs with luxurious textiles such as pure silk and fine Australian Merino wool to create beautifully handcrafted fas...
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Mainie Wool - A Uniquely Australian Fashion Story
Authentic Aboriginal Designs from Mainie's Woolmark Australian Merino Wool Collection In 2015, Mainie launched our maiden collection of pure silk scarves, wraps and tops that featured authentic Abo...
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Mainie: An Official Provider to the Australian Pavilion at Expo 2020 Dubai
Mainie is heading to Dubai After a whirlwind six years establishing Mainie as a distinctively Australian fashion brand, our Cairns-based start-up is writing a new chapter this week when we wave goo...
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MAINIE AUSTRALIA - BRAND BIO
Launched in 2015, Mainie Australia is a unique melding of authentic Aboriginal art and luxurious fashion. Our all-seasons collection comprises beautifully handmade silk scarves, silk kaftan tops an...
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Our Story: Small Business Survival and COVID-19
Mainie founders, Denis Keeffe and Charmaine Saunders At the beginning of 2020, our Cairns-based, Australian Aboriginal fashion venture, Mainie, was proving that a small family owned business in reg...
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Small Business Lessons - Scaling Up for Export
Denis Keeffe, Executive Director, Mainie Australia Mainie Australia is a North Queensland based, Aboriginal owned company that specialises in the production, marketing, and distribution of high-end...
Read moreCustomer Reviews
Mainie is a brand I proudly wear for so many reasons. I love that each scarf has a story and that I know with each piece funds go back to the woman that designed it. I adore the vibrancy of the colours and the high quality, I have had my scarves for many years now and they are so versatile from wearing them to do presentations or going out for lunch. I stand for empowering women and standing proud in your individuality and Mainie embodies this in every way.
Lesley Clarke
Our Mainie scarves have become an essential wardrobe component both at home and when travelling. They serve to elevate any outfit whilst also celebrating Australian First Nations culture with dignity and sophistication. The silk product is beautiful to wear and the merino wool is unbelievable soft and so warm. Lightweight, easy to pack and always commented on.
Tanya, Emily and Elizabeth
I love the Mainie Scarves, for myself and as the perfect gift. They are investment pieces that will be part of your wardrobe for life. I love travel and one or two scarves are always included in my luggage. They are perfect on the plane and for dressing up outfits. I take a Merino scarf for cooler climates and silk ones everywhere else. However, the very best part is the ethical basis of the brand. I know I support a woman artist from a First Nations community when I purchase something from Mainie. They look good and do good at the same time.
Jo Pyne
Introducing Australian Cultural Heritage to the World
Founded by Gunggari Aboriginal woman Charmaine Saunders in 2012, Mainie is a Supply Nation certified Indigenous Australian-owned company and an Indigenous Art Code approved dealer member. We recognise the traditional custodians of the land on which we live and work, and we pay our respects to Elders past, present and emerging.
We acknowledge the sorrow of the Stolen Generations and the impacts of colonisation on Aboriginal and Torres Strait Islander peoples. We respect the resilience, strength and pride of Australia’s First Nations people and their communities. Mainie is committed to supporting Aboriginal women artists to earn an independent income from their own work and to keep alive their traditional cultural heritage for future generations.