Blog
Mainie Australia: A unique fusion of authentic Aboriginal art and luxurious Australian Merino wool
“Red Bark Trees” Australian Merino Wool Scarf Mainie’s new Australian Merino Wool Collection features exquisite Aboriginal art designs created by traditional Warlpiri women artists. Each gorgeous ‘...
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Silk Scarves: The How, When and Why
Stylish women everywhere know that a beautiful silk scarf can instantly transform everyday wardrobe basics into a chic designer fashion look. Take our gorgeous Mainie Desert Country scarf shown abo...
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CREATING STUNNING INTERIORS WITH ABORIGINAL ART
Artwork: Water Dreaming by Bess Napanangka Poulson Have you ever tried to choose a piece of art and thought, “This is just too hard”? You are not alone let me assure you! But choosing the right ar...
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Our Story: Small Business Survival and COVID-19
Mainie founders, Denis Keeffe and Charmaine Saunders At the beginning of 2020, our Cairns-based, Australian Aboriginal fashion venture, Mainie, was proving that a small family owned business in reg...
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Style Board: Trans-Seasonal Styling with Mainie Merino Wool
Back to Basics Every Mainie wearable art piece is a timeless accessory that will never go out of fashion. Perfect for the woman on the go, a Mainie scarf guarantees infinite versatility and all-yea...
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Style Board - Pantone Colours of the Year 2021
Mainie’s vibrant 2021 Style Board features the Pantone Colours of the Year, Pantone 17-5104 Ultimate Gray and Pantone 13-0647 Illuminating, and showcases our own exquisite Desert Tracks pure Austra...
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Luxurious Merino Wool - Authentic Aboriginal Art - Unique Australian Fashion
“Night Ceremony” Australian Merino Wool Scarf Mainie’s new Merino wool scarf collection brings to life ancient Aboriginal Dreamtime stories on Woolmark-certified, pure Australian Merino wool. Th...
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Style Story: The Business Suit
“A beautiful scarf softens the look of a business suit” Empowered women the world over know the value of creating their own individual style. A perfect example of a trailblazing woman who stands ...
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Style Board – All I Need Is The Right Scarf!
“Desert Journey” – Style Board Every stylish woman knows the infinite value of having well-chosen investment pieces in her wardrobe. Whether it be a little black dress, a tailored navy-blue blazer,...
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Ancient Aboriginal Dreamtime designs brought to life on the finest Australian Merino wool
“Rock Pools” Pure Merino Wool Scarf Every Mainie scarf is a meaningful celebration of Australia’s 60,000-year-old Aboriginal cultural heritage. Mainie’s new Woolmark certified, Australian Merino co...
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Mainie: Celebrating the World's Oldest Living Culture
Mainie is much more than just a beautiful scarf… Mainie is a distinctively Australian Aboriginal fashion label which was launched in 2015. When the Mainie trademark was first registered, three word...
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Build it and they will come...
By Denis Keeffe For as long as I can remember, I have participated in a variety of competitive and recreational sports. As a child and young adult, my family resided in regional Queensland where, f...
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Mainie is a brand I proudly wear for so many reasons. I love that each scarf has a story and that I know with each piece funds go back to the woman that designed it. I adore the vibrancy of the colours and the high quality, I have had my scarves for many years now and they are so versatile from wearing them to do presentations or going out for lunch. I stand for empowering women and standing proud in your individuality and Mainie embodies this in every way.
Lesley Clarke
Our Mainie scarves have become an essential wardrobe component both at home and when travelling. They serve to elevate any outfit whilst also celebrating Australian First Nations culture with dignity and sophistication. The silk product is beautiful to wear and the merino wool is unbelievable soft and so warm. Lightweight, easy to pack and always commented on.
Tanya, Emily and Elizabeth
I love the Mainie Scarves, for myself and as the perfect gift. They are investment pieces that will be part of your wardrobe for life. I love travel and one or two scarves are always included in my luggage. They are perfect on the plane and for dressing up outfits. I take a Merino scarf for cooler climates and silk ones everywhere else. However, the very best part is the ethical basis of the brand. I know I support a woman artist from a First Nations community when I purchase something from Mainie. They look good and do good at the same time.
Jo Pyne
Introducing Australian Cultural Heritage to the World
Founded by Gunggari Aboriginal woman Charmaine Saunders in 2012, Mainie is a Supply Nation certified Indigenous Australian-owned company and an Indigenous Art Code approved dealer member. We recognise the traditional custodians of the land on which we live and work, and we pay our respects to Elders past, present and emerging.
We acknowledge the sorrow of the Stolen Generations and the impacts of colonisation on Aboriginal and Torres Strait Islander peoples. We respect the resilience, strength and pride of Australia’s First Nations people and their communities. Mainie is committed to supporting Aboriginal women artists to earn an independent income from their own work and to keep alive their traditional cultural heritage for future generations.