Blog
Mainie – Taking Pride in What We Do
Mainie is a unique melding of authentic Aboriginal art and luxurious fashion At Mainie we take pride in the exceptional service we offer to our customers. We stand proudly behind an assurance of hi...
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Fashion Treasures: The Silk Wrap
“Journey of a Woman’s Strength” Silk Chiffon Wrap Fashion treasures are ageless pieces that are always with us. They never go out of style but become more loved and appreciated over time. Our fashi...
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Customer Satisfaction Always
Mainie Founders – Denis Keeffe and Charmaine Saunders By Denis Keeffe My wife, Charmaine Saunders is the co-founder of Mainie Australia. Charmaine recently wrote about the absolute essential ingred...
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Five Lessons I Learned in My First Five Years of Business
Surviving the first five years Five years ago, in August 2015, my husband and partner, Denis Keeffe and I launched our Aboriginal Australian fashion and gift brand, Mainie. Although we both...
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How to Choose the Perfect Gift for a Woman
Men often purposefully avoid the decision of what to give as a gift to a woman. In trying to determine what gift will be appreciated by the recipient, I use tricks to elicit clues that I think are ...
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Mainie Turns Five
Invited guests at the Mainie launch Five years ago, on the 7th August 2015, my husband and business partner, Denis Keeffe and I launched our first Mainie collection of stunning Aboriginal art desi...
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My Best Career Move: How I went from the petrochemical industry to women’s fashion
Magnetic Island – My spiritual home in North Queensland My name is Denis Keeffe. I am the husband of Mainie founder, Charmaine Saunders. I am the Executive Director of Mainie. Along with our Gene...
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Small Business Life: Coping with Tough Times
Serenity at Sunset on Magnetic Island As a small business owner, I understand how difficult it can be to maintain a healthy work life balance. However, I also know that in times like these, it is ...
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Small Business life: Customers
Charmaine & Denis at the Mainie Pop Up Shop in Cairns Mainie customers are like a packet of mixed lollies – ALL SORTS. Please do not take offence as it is meant to demonstrate genuine individ...
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Business Lessons: Resilience
Mainie Team: L to R. Rebecca, Charmaine, Denis, Esther, Melinda I am Denis Keeffe, the co-founder of a uniquely Australian Aboriginal art and fashion label, Mainie. The story of Mainie is really...
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Four Generations of Warlpiri Women
Mainie is founded on a commitment to support Aboriginal women living in isolated communities in Central Australia. Through our creative collaborations with Aboriginal art centres, we provide oppo...
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Style Essentials: The White Shirt
Here are our top tips on how to turn one of your most understated wardrobe essentials, The White Shirt, into a designer look by teaming it with a Mainie Aboriginal art silk scarf. Sometimes dubbe...
Read moreCustomer Reviews
Mainie is a brand I proudly wear for so many reasons. I love that each scarf has a story and that I know with each piece funds go back to the woman that designed it. I adore the vibrancy of the colours and the high quality, I have had my scarves for many years now and they are so versatile from wearing them to do presentations or going out for lunch. I stand for empowering women and standing proud in your individuality and Mainie embodies this in every way.
Lesley Clarke
Our Mainie scarves have become an essential wardrobe component both at home and when travelling. They serve to elevate any outfit whilst also celebrating Australian First Nations culture with dignity and sophistication. The silk product is beautiful to wear and the merino wool is unbelievable soft and so warm. Lightweight, easy to pack and always commented on.
Tanya, Emily and Elizabeth
I love the Mainie Scarves, for myself and as the perfect gift. They are investment pieces that will be part of your wardrobe for life. I love travel and one or two scarves are always included in my luggage. They are perfect on the plane and for dressing up outfits. I take a Merino scarf for cooler climates and silk ones everywhere else. However, the very best part is the ethical basis of the brand. I know I support a woman artist from a First Nations community when I purchase something from Mainie. They look good and do good at the same time.
Jo Pyne
Introducing Australian Cultural Heritage to the World
Founded by Gunggari Aboriginal woman Charmaine Saunders in 2012, Mainie is a Supply Nation certified Indigenous Australian-owned company and an Indigenous Art Code approved dealer member. We recognise the traditional custodians of the land on which we live and work, and we pay our respects to Elders past, present and emerging.
We acknowledge the sorrow of the Stolen Generations and the impacts of colonisation on Aboriginal and Torres Strait Islander peoples. We respect the resilience, strength and pride of Australia’s First Nations people and their communities. Mainie is committed to supporting Aboriginal women artists to earn an independent income from their own work and to keep alive their traditional cultural heritage for future generations.