Blog
Hello from Mainie
Our commitment to ethical fashion ensures that every Mainie we create gives back to the artist who designed the original artwork, empowering her, her family and her community.
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Mainie Australia: Who We Are, What We Do, and Why We Do It
Mainie merges ancient Indigenous Australian artistry with artisan textile making traditions to create a distinctively Australian fashion and gift brand.
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Mainie's Vegan-Friendly Modal Scarf Collection
Mainie’s new Modal collection features six exquisite designs by contemporary Aboriginal artists from tropical Far North Queensland and traditional Aboriginal women artists from Australia’s iconic R...
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My Favourite Mainie Silk Scarf
As the founder of Mainie, a uniquely Australian luxury fashion brand, I have the privilege of wearing our authentic Aboriginal art designs every day. But among all the treasures in our collection, ...
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Celebrating Excellence: The Mainie Commitment to Quality, Ethics, and Customer Satisfaction
As we express our gratitude for the loyalty of our customers, we remain steadfast in our pursuit of improvement. The Mainie team continually seeks ways to enhance the customer experience, recognizi...
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Mainie: Ethical & Sustainable Fashion
Mainie is committed to applying sustainable fashion principles and practices across our business operations and at every level of our supply chain.
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MAINIE AUSTRALIA - BRAND BIO
Launched in 2015, Mainie Australia is a unique melding of authentic Aboriginal art and luxurious fashion. Our all-seasons collection comprises beautifully handmade silk scarves, silk kaftan tops an...
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Our Story: Small Business Survival and COVID-19
Mainie founders, Denis Keeffe and Charmaine Saunders At the beginning of 2020, our Cairns-based, Australian Aboriginal fashion venture, Mainie, was proving that a small family owned business in reg...
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Small Business Lessons - Scaling Up for Export
Denis Keeffe, Executive Director, Mainie Australia Mainie Australia is a North Queensland based, Aboriginal owned company that specialises in the production, marketing, and distribution of high-end...
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Small Business Life During COVID
Original artwork is "Yarlu Jukurrpa" by traditional Warlpiri Aboriginal artist, Alicka Napanangka Brown, courtesy of Warlukurlangu Artists Mainie Australia is an Aboriginal-owned company built on a...
Read moreCustomer Reviews
Mainie is a brand I proudly wear for so many reasons. I love that each scarf has a story and that I know with each piece funds go back to the woman that designed it. I adore the vibrancy of the colours and the high quality, I have had my scarves for many years now and they are so versatile from wearing them to do presentations or going out for lunch. I stand for empowering women and standing proud in your individuality and Mainie embodies this in every way.
Lesley Clarke
Our Mainie scarves have become an essential wardrobe component both at home and when travelling. They serve to elevate any outfit whilst also celebrating Australian First Nations culture with dignity and sophistication. The silk product is beautiful to wear and the merino wool is unbelievable soft and so warm. Lightweight, easy to pack and always commented on.
Tanya, Emily and Elizabeth
I love the Mainie Scarves, for myself and as the perfect gift. They are investment pieces that will be part of your wardrobe for life. I love travel and one or two scarves are always included in my luggage. They are perfect on the plane and for dressing up outfits. I take a Merino scarf for cooler climates and silk ones everywhere else. However, the very best part is the ethical basis of the brand. I know I support a woman artist from a First Nations community when I purchase something from Mainie. They look good and do good at the same time.
Jo Pyne
Founded by Gunggari Aboriginal woman Charmaine Saunders in 2012, Mainie is a Supply Nation certified Indigenous Australian-owned company and an Indigenous Art Code approved dealer member. We recognise the traditional custodians of the land on which we live and work, and we pay our respects to Elders past, present and emerging.
We acknowledge the sorrow of the Stolen Generations and the impacts of colonisation on Aboriginal and Torres Strait Islander peoples. We respect the resilience, strength and pride of Australia’s First Nations people and their communities. Mainie is committed to supporting Aboriginal women artists to earn an independent income from their own work and to keep alive their traditional cultural heritage for future generations.